I combine strategic vision with hands-on execution—applying a proven methodology to 0-1 product launches, platform evolution, and capability elevation. Whether you're building something new or scaling something established, I bring the architecture that makes it last.
I adapt to where your product is—not just where it's struggling. My approach is modular to the situation: the mountain-view perspective and fractal architecture apply equally to a blank canvas or an established platform.
Most teams don't know what they're missing until they see it. My value isn't diagnosing emergencies—it's revealing the strategic opportunities already present in your product, your data, and your team. I surface what's possible, not just what's broken.
From blank canvas to scaled platform—I apply a consistent four-step pattern that delivers measurable outcomes regardless of domain, team size, or starting point.
The methodology is modular to your situation. A 0-1 product doesn't have legacy constraints—but it still needs the mountain view, the JTBD clarity, and the fractal foundation. A scaling platform needs elevation, not emergency intervention. I adapt the approach; the rigour never changes.
Four projects. Four domains. One consistent methodology delivering measurable business impact across new builds, legacy migrations, and AI integration.
The best solutions feel effortless because complexity has been absorbed into the architecture. Users achieve more. Teams move faster. The business scales with confidence.
I apply the same lens to both product development velocity and user outcome velocity—identifying which variables to maximize for the fastest, most sustainable impact.
Recognition from clients, colleagues, and domain experts across 12+ years of strategic product leadership.