Cintra HR & Payroll Projects (2022 - 2024)
Cintra is a leading Payroll & HR service provider and software company. They leverage their own software to offer comprehensive outsourcing services. Cintra's solutions enable companies to manage payroll, provide employees with online access to payslips, and streamline holiday management.
Role and Achievements: As part of my role, I facilitated the transition from several legacy applications to a unified SaaS cloud platform. My responsibilities included refining user journeys to enhance efficiency, visibility, accessibility, and data security. I identified new opportunities and contributed to the development of new service offerings. My team and I successfully launched a groundbreaking product for managing single and combined grouped payrolls in October 2024, significantly boosting the company's ability to retain and attract high-profile clients. Additionally, our efforts were recognized with industry awards for innovation and excellence in Payroll technology.
- Data Grid Optimization: Led the initiative to enhance the data grid, addressing usability issues and introducing a third-party grid system for better control and efficiency. These changes significantly improved efficiency and user satisfaction, making the data grid a more powerful tool for advanced users.
- Cintra Groups: Transformed a simple menu into a dynamic add-on product, providing live data, reports, and a dynamic dashboard. This innovation offered users real-time access to critical information and greatly enhanced the overall value proposition of the platform.
- Lean Payroll: Streamlined user journeys and eliminated bottlenecks, leading to the introduction of a new consultancy service. Lean Payroll optimised processes from data gathering to input and output, providing significant time savings for users.
- Live Reporting: Implemented a customisable reporting system, giving users real-time access to reports and significantly enhancing the platform’s value proposition. This feature empowered users to generate and access reports at any time, improving transparency and decision-making.
- Cintra Cloud - Irish Payroll: Designed unique elements tailored to the Irish market and dynamic components for a global platform in its modularity. Despite the project's cancellation, the designs showcased adaptability and scalability, highlighting the importance of flexible design solutions.
- Budget Forecasting with AI and ML: Developed a proof of concept for integrating advanced features to forecast budgets, incorporating Machine Learning (ML) and AI technologies to support other areas of the system. These tools provided valuable insights and predictive capabilities, enhancing the overall functionality of Cintra Cloud.
- Cintra Education & Retail: Led the development of bespoke UI components for the Education and Retail sectors, significantly improving efficiency, engagement, and accuracy. This resulted in a notable reduction in support tickets and a 4X increase in perceived value.
- Cintra Bureau: Spearheaded the transformation of legacy systems into a unified SaaS platform, improving processing efficiency and user satisfaction by integrating advanced payroll features and introducing automation to streamline workflows.
Kinetic Solutions Projects (2021-2022)
Kinetic Solutions was a specialist in the HE Sector in the UK & US, transitioning its established desktop application to the cloud as a SaaS platform. I worked within a team of Product Owners, Junior UX, and an Agile Development team to incorporate feedback from existing customers and deliver the best features and functionality, enhancing the overall user experience.
- Legacy Migration to SaaS: Led the design for migrating the core section of a legacy desktop application to a SaaS platform. This resulted in a 25% increase in user satisfaction and a 30% reduction in support tickets.
- New UI Framework: Managed a team of designers to consolidate a new user interface framework, improving task completion times by 50% in key areas. This project improved design consistency and reduced development time, enhancing overall user experience.
- Strategic Planning: Prepared a strategic plan to improve user experience research and designs based on analysis and usability research, enhancing the current design and framework to be more modular.
- Mapping and Integration: Introduced a series of maps of the current SaaS platforms, illustrating how legacy features would be connected, showing relationships and dependencies.
- Design and Development Improvements: Developed ways to improve design and development, ensuring accessibility was integrated from the beginning rather than an afterthought.
- Mobile UI Development: Introduced a set of UI for mobile versions of the system for both B2C and B2B users.
- UX Maturity Plan: Created a plan for UX maturity, helping UX designers and product owners champion UX with measurable outcomes.
Consider This Ltd Projects (2013-2020)
Consider This is a dynamic Design & Marketing Agency based in London, specializing in the Performing Arts sector, including schools, colleges, venues, and governing bodies. The agency is renowned for its innovative and impactful design solutions, collaborating with high-profile clients across various industries.
Role and Achievements: As Co-Creative Director, I co-led the creative direction for numerous projects, significantly improving project outcomes and client satisfaction. I managed departmental operations and directed the development of over 150 websites and 30 web applications. My strategic shift towards SaaS cloud platforms resulted in a 300% increase in revenue. Our efforts consistently won bids for projects valued at ten times the agency's previous average, surpassing targets and leading to regular promotions.
- SaaS Platform Development: Implemented a business strategy focusing on SaaS platform development, leading to a 300% revenue increase within two years. Led the design and development of over 30 web applications across various industries.
- Design Framework: Developed and implemented a design framework that improved consistency and reduced development time by 70%. Mentored a high-performing design team, consistently exceeding targets.
- Client Solutions: Delivered innovative solutions that enhanced client and customer experiences, increasing efficiency and productivity for both staff and customer journeys.
- Competitive Bids: Successfully competed for and won high-value project bids, significantly increasing the agency's financial performance.
Freelance Projects (2012-2024)
EV Design Solutions is a dynamic company dedicated to bridging creativity with realistic, strategic solutions for clients. We specialize in translating visions into tangible designs and implementations, ensuring consistency and functionality throughout.
Your Role: As a co-founder and lead designer, I guided the creative direction and strategic planning of our projects. I leveraged my extensive experience in design and development to steer our team in delivering innovative and reliable solutions that meet our clients' needs.
- Brand Transformation for Symitry Ltd: Provided UX and brand transformation services, successfully rebranding the company. This led to new higher-profile clients and opportunities to white-label products.
- Consultancy & Product Design Strategy for Practical Software: Worked on a SaaS platform for Accounting & CRM for contractors and umbrella companies to manage payments, timesheets, HR, and Payrolls. Collaborated with the sales team, owner, users, and development team to improve the UX and UI framework.
- Third-Party Integration Planning: Planned the integration and customization of third-party tools like Xero for e-commerce websites and CRM platforms, extending their capabilities without the need for additional builds. This approach ensured a seamless journey for both admins and end-users.
- Competitive Bids and Consultancy: Runner-up in a competitive bid against other companies for a new system for a division of Shell Group. Employed Value Proposition and Jobs to be Done frameworks to gain a deep understanding of user needs and market opportunities.
A Few SaaS and Web Apps Contributed to:
- Cintra Cloud (Cloud & SaaS, Payroll & HR)
- Kinetic SaaS Platforms (B2B/B2C)
- Pulse Conferencing - Booking & Management System
- Student Life - HE Student Accommodations Management
- Customer Hub - Online Booking System
- Practical Software - (SaaS) Contractor Billing Platform
- One Click Accountant - Web + (SaaS) Accounting
- PerformThis - (SaaS) Audition Management Platform
- Havas Sports & Entertainment - International Websites
- Autumna – Branding + Online Care Advice & Directory
- Symitry Ltd - Brand Transformation (Online & Physical)
- British Ballet Organisation - Custom Examination & Event Management System (CRM & LMS)
- English National Ballet - Website & Marketing
- Council of Drama & Musical Theatre - CRM + Bespoke App
- Bluebird Care - Web for Print Solution
- Little People UK – a Warwick Davis Charity
- Stagecoach - Web for Print Solution + Management Platform
- ALRA College – (Website + Student Portal + Audition Management)
- London Studio Centre - Audition Management System
- UGLY Models - Model Management System
- Royal Academy of Dance - (Website + Franchise Portal)