Creative & Strategic Product Design Lead

Hi, I’m Viken,

I design and refine scalable, user-centric SaaS solutions, whether creating 0-to-1 products or transforming legacy systems. As a strategic Lead Product Designer, I blend deep user insights, design leadership, and engineering collaboration to drive efficiency, automation, and business growth.

Real World UX/UI & Design Projects

Throughout my career, I’ve contributed to the successful delivery of over 60 web applications and SaaS platforms, alongside 200 websites and 80 branding projects. Working across diverse industries, I’ve led the end-to-end process in nearly a quarter of these, bringing expertise from freelancing, agency work, start-ups, and established software providers.

Work Contributions

Key SaaS and Web App Projects:

  • Cintra Cloud (Cloud & SaaS, Payroll & HR)
  • Kinetic SaaS Platforms (B2B/B2C)
    • Pulse Conferencing - Booking & Management System
    • Student Life - HE Student Accommodations Management
    • Customer Hub - Online Booking System
  • Practical Software - (SaaS) Contractor Billing Platform
  • One Click Accountant - Web + (SaaS) Accounting
  • PerformThis - (SaaS) Audition Management Platform
  • Havas Sports & Entertainment - International Websites
  • Autumna – Branding + Online Care Advice & Directory
  • Symitry - Brand Transformation (Online & Physical)
  • British Ballet Organisation - Custom Examination & Event Management Sys + (CRM & LMS)
  • English National Ballet - Website & Marketing
  • Council of Drama & Musical Theatre - CRM + Bespoke App
  • Bluebird Care - Web for Print Solution
  • Little People UK – a Warwick Davis Charity - eCom + CRM
  • Stagecoach - Web for Print Solution + Management Platform
  • ALRA College – Website + Student Portal + Audition Mgmt. + LMS
  • London Studio Centre - Audition Management System
  • Drama Studio London - Student Management System + LMS 
  • UGLY Models - Model Management System
  • Royal Academy of Dance - (Website + Franchise Portal)

Main UX/UI Digital Tools Used

Design Delivery Leadership

As a Design Lead, I utilise proven frameworks to empower businesses and teams in delivering meaningful scalable products to market punctually and within budget. My approach blends creative direction with strategic execution, ensuring each project is successful from conception to launch.

/Consultation%20&%20Strategic%20Planning
Consultation & Strategic Planning
A collaborative approach is taken to develop strategic plans that enhance user experience, design, and development processes. This ensures that accessibility and sustainability are integrated from the outset.
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Design Systems & Ops
Enable product and team success through the establishment of comprehensive design systems. This includes a library of components in Figma, detailed documentation, and guidelines to facilitate efficient teamwork and maintain consistency across all platforms.
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User Experience Research and Design
In-depth user research and usability analysis are conducted to identify pain points and areas for improvement. Designs are informed by real user needs, ensuring they are both functional and intuitive.
/Responsive%20&%20Mobile%20Friendly%20UI
Responsive & Mobile Friendly UI
Tailored UI components are created for mobile versions of systems, enhancing the experience for both B2C and B2B users. Designs are responsive and optimised for all devices.
/SaaS%20Transformation
SaaS Transformation
Extensive experience in SaaS is leveraged to specialise in migrating legacy systems to modern, scalable SaaS platforms. Modular designs are created that are easy to maintain and update, ensuring a seamless transition and improved user satisfaction.
/Innovation%20&%20Future-Forward%20Design
Innovation & Future-Forward Design
Forward-thinking solutions are developed that anticipate and shape future user experiences. By leveraging emerging technologies, businesses can remain competitive and adaptable in a rapidly evolving market.

Featured Overview & Case Studies

Converting Pain Points to USP for Education and Retail Sector
User Centric Design
Converting Pain Points to USP for Education and Retail Sector →
Case Study
Organised and Optimised User Interface, Data, Tools and Navigation
SaaS / B2B / B2C
Organised and Optimised User Interface, Data, Tools and Navigation →
Overview
Cintra's Design Ops: Building Solid Foundations, Driving Efficiency
Design Ops
Cintra's Design Ops: Building Solid Foundations, Driving Efficiency →
Case Study