Creative & Strategic Product Design Leader

Hi, I’m Viken, a Creative & Strategic Product Design Leader with nearly two decades of experience across various sectors. I excel in transforming legacy systems into high-performing SaaS solutions, all while crafting visually appealing and user-friendly products. With a strong background in brand design and marketing, I ensure that the products I create align with and enhance the brand's identity & integrity.

Real World UX/UI & Design Projects

Throughout my career, I've contributed to the successful delivery of over 200 websites, 60 web applications & SaaS platforms, and 80 branding projects . In roughly a quarter of these, I led the end-to-end process, spanning diverse industries and sectors.

Design Delivery Leadership

As a Design Leader, I utilise proven frameworks daily to empower organisations and teams in delivering meaningful products to market punctually and within budget. My approach blends creative direction with strategic execution, ensuring each project is successful from conception to launch.

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Consultation & Strategic Planning
I work closely with your team to develop a strategic plan that enhances user experience, design, and development processes. My approach ensures that accessibility and sustainability are integrated from the beginning.
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Design Systems & Ops
I can set your product and team up for success with a comprehensive design system. This includes a library of components in Figma, detailed documentation, and guidelines to help your team work more efficiently and maintain consistency across all platforms.
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User Experience Research and Design
Through in-depth user research and usability analysis, I identify pain points and areas for improvement. My designs are informed by real user needs, ensuring they are both functional and intuitive.
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Responsive & Mobile Friendly UI
I create tailored UI components for mobile versions of your system, enhancing the experience for both B2C and B2B users. My designs are responsive and optimised for all devices.
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SaaS Transformation
Leveraging my extensive experience in SaaS, I specialise in migrating legacy systems to modern, scalable SaaS platforms. I create modular designs that are easy to maintain and update, ensuring a seamless transition and improved user satisfaction.
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Innovation & Future-Forward Design
I create forward-thinking solutions that anticipate and shape future user experiences. By leveraging emerging technologies, I ensure your business remains competitive and adaptable in a rapidly evolving market.

Featured Overview & Case Studies

Converting Pain Points to USP for Education and Retail Sector
User Centric Design
Converting Pain Points to USP for Education and Retail Sector →
Case Study
Organised and Optimised User Interface, Data, Tools and Navigation
SaaS / B2B / B2C
Organised and Optimised User Interface, Data, Tools and Navigation →
Overview
Cintra's Design Ops: Building Solid Foundations, Driving Efficiency
Design Ops
Cintra's Design Ops: Building Solid Foundations, Driving Efficiency →
Case Study